.Manly Bands is actually a direct-to-consumer vendor of males's bands. The provider launched in 2016 after John Ruggiero, the founder along with his partner Michelle, couldn't find a suited wedding ceremony band.This is actually Ruggiero's second look on the podcast. In April 2021, our experts talked about the business's founding, distinct band materials, and also much more. Ever since, Manly Bands has actually gotten its own producer. The manufacturing of bands from, state, Jack Daniel's bourbon gun barrels or Fender guitar strands produces convincing video, says Ruggiero, perfect for narration on social networks and somewhere else.The entire sound of our chat is actually embedded listed below. The transcript is revised for duration as well as clarity.Eric Bandholz: Give our team a run-through of what you carry out.John Ruggiero: My partner, Michelle, and I started an online ring business knowned as Manly Bands in 2016 to deal with an issue of wedding event bands for males. Our team were actually merely gotten married to. I possess huge fingers and also couldn't locate a ring that I just liked that was not overpriced. My possibilities were actually getting coming from a directory or possessing one thing custom-made.I ended up purchasing coming from an internet site. The band got here in a flat mailer, without box or customer service. It was a horrible knowledge through today's ecommerce specifications.Our experts obtained gotten married to, relocated to Fla, and required a task. Our team told ourselves, "Our experts are actually both business people. Why do not our team make our own business?" Our company went over the kinds of concerns our company would certainly found as well as how to solve all of them. My band knowledge turned up, and also our experts chose to attempt to handle it for various other fellas.Our target when we started was to pay rental fee. Our experts thought creating a pair thousand dollars a month coming from this would certainly be actually awesome. Our company considered it a way of living organization, certainly not high-growth. It was actually only Michelle and me in our garage designing rings and also sending them bent on customers. Our team had hit on one thing. Our information sounded along with leads.Michelle as well as I create an excellent team. I produce ideas, and she is actually the implementer. A considerable amount of our excellence visits her imaginative mind. She labels the bands and also builds characters. She hooks up the bands to clients. Explaining a ring only as "eight-millimeter dark" really did not suffice.Our team created rings coming from one-of-a-kind components, including Jack Daniel's gun barrels or special metallics. Your business removed. Since then, our team've expanded dramatically. Our team right now have over 55 people in the Manly Bands loved ones. Concerning one-half of those are actually band craftsmans who work in our lately acquired manufacturing outlet in Utah.Bandholz: When performed you obtain a maker?Ruggiero: Regarding a year as well as a half ago. Our experts had been their client for several years, so we understood all of them properly. A lot of their company was retail, which failed to enthusiasm our team-- mosting likely to mom-and-pop jewelers. They kept their retail consumers and also trademark name. Our team got some of their assets and took over workers.Prompting a production staff has been one of the very best factors our experts've carried out. It is actually been actually astonishing to go out there certainly and also see them make bands out of Fender guitar cords or even metallic coming from an M1 Abrams storage tank.Bandholz: Just how carries out in-house production impact marketing?Ruggiero: It's been actually large. Taking a video camera to the opposite of the office and shooting the team making use of lathes to reduce the metal poles or even whiskey barrels right into rings creates astonishing video. Our experts have our cam team around at all times. Our company use that footage on our social networks and also in our advertisements and email lists. Our team attempt to ensure that since a lot of firms in the guys's band space do not produce. They lose ship or purchase from abroad and after that ship it out. But our company wish it to last a lifetime as well as be actually something people can take honor in.Our team have actually possessed a bunch of success along with our armed forces culture collection, where our team resource special military components. Our company possess the M1 Garand rifle inventory, the lumber component, coming from War of the nations I. Enjoying our staff put that in the turret and reduced a part out for a ring is actually exciting.Our advertising and marketing for those rings discuss the history, the soldiers, where the weapon was actually made use of, as well as things like that. My better half and I analyzed filmmaking in university. Our company use our abilities to teach and narrate. For instance, I recently received an email coming from a client that shared that his grandfather utilized to steer M1 storage tanks. The customer talented among those bands to his grandpa, as well as they had fairly a mental swap. It's nice to assist consumers connect with their past as well as create something significant.Bandholz: Where can individuals get a ring from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, too. I get on Twitter and also LinkedIn.